Halo Brand System

Guidance set

Visual Language

must

Use no more than one magenta accent event per composition.

Magenta identifies Halo guidance, focus, or intervention rather than decoration.

Examples

Use

One active dot with its attached annotation.

Avoid

Unrelated magenta headings, buttons, and ornaments competing in one view.

halo.visual.accent.one-event

must-not

Do not use gradients in core surfaces.

Hard transitions and physical fields are part of Quiet Industrial Intelligence.

Examples

Use

A direct transition from warm editorial canvas to graphite product stage.

Avoid

Ambient magenta-to-blue background glow.

halo.visual.surface.no-gradient

should

Annotations attach to evidence, not empty space.

Imported from the Working rules section of the Halo guidance.

halo.visual.visual-language.annotations-attach-to-evidence-not-empty-space

must

Asymmetry creates authored hierarchy.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.visual-language.asymmetry-creates-authored-hierarchy

should

Cards only for real objects or choices.

Imported from the Working rules section of the Halo guidance.

halo.visual.visual-language.cards-only-for-real-objects-or-choices

must

Deep black and graphite hold product/technology moments.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.visual-language.deep-black-and-graphite-hold-product-technology-moments

must

Fine rules and compact labels orient.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.visual-language.fine-rules-and-compact-labels-orient

must

Magenta is a precise active signal.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.visual-language.magenta-is-a-precise-active-signal

must-not

No gradients in core surfaces.

Imported from the Working rules section of the Halo guidance.

halo.visual.visual-language.no-gradients-in-core-surfaces

should

One accent event per composition.

Imported from the Working rules section of the Halo guidance.

halo.visual.visual-language.one-accent-event-per-composition

must

Warm off-white is the editorial field.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.visual-language.warm-off-white-is-the-editorial-field

Guidance set

Art Direction

must-not

Avoid dealership stock-photo smiles and luxury-detail fetish.

Imported from the Working rules section of the Halo guidance.

halo.visual.art-direction.avoid-dealership-stock-photo-smiles-and-luxury-detail-fetish

must

Camera height and crop preserve vehicle mass.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.art-direction.camera-height-and-crop-preserve-vehicle-mass

should

Leave negative space for type intentionally.

Imported from the Working rules section of the Halo guidance.

halo.visual.art-direction.leave-negative-space-for-type-intentionally

must

People appear as capable participants.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.art-direction.people-appear-as-capable-participants

should

Prefer overcast, dawn, indoor industrial, and mixed practical light.

Imported from the Working rules section of the Halo guidance.

halo.visual.art-direction.prefer-overcast-dawn-indoor-industrial-and-mixed-practical-light

must

Primary images use owned vehicle and product scenes.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.art-direction.primary-images-use-owned-vehicle-and-product-scenes

must

Technical overlays align to actual geometry.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.art-direction.technical-overlays-align-to-actual-geometry

should

Use clean colour without over-cinematic teal/orange grading.

Imported from the Working rules section of the Halo guidance.

halo.visual.art-direction.use-clean-colour-without-over-cinematic-teal-orange-grading

Guidance set

Brand Mark

should

Align paired typography optically to the mark centre rather than mechanically to the bounding box.

Imported from the Working rules section of the Halo guidance.

halo.visual.brand-mark.align-paired-typography-optically-to-the-mark-centre-rather-than-mechani

should

Allowed mark motion is one measured frame trace or optical-centre resolution over the documented timing tokens.

Imported from the Working rules section of the Halo guidance.

halo.visual.brand-mark.allowed-mark-motion-is-one-measured-frame-trace-or-optical-centre-resolu

must-not

Do not combine the mark and Motion Signature into a new logo.

Imported from the Red lines section of the Halo guidance.

halo.visual.brand-mark.do-not-combine-the-mark-and-motion-signature-into-a-new-logo

must-not

Do not spin, bounce, pulse indefinitely, glow, add particles, or treat the mark as app-badge decoration.

Imported from the Red lines section of the Halo guidance.

halo.visual.brand-mark.do-not-spin-bounce-pulse-indefinitely-glow-add-particles-or-treat-the-ma

must-not

Do not use the Motion Signature as a favicon, ellipsis, pagination control, or substitute logo.

Imported from the Red lines section of the Halo guidance.

halo.visual.brand-mark.do-not-use-the-motion-signature-as-a-favicon-ellipsis-pagination-control

must

Keep minimum clear space equal to 25% of the standalone mark width.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.brand-mark.keep-minimum-clear-space-equal-to-25-of-the-standalone-mark-width

must

Preserve the canonical enclosure, internal alignment interruptions, and Magenta optical centre; never redraw the geometry by eye.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.brand-mark.preserve-the-canonical-enclosure-internal-alignment-interruptions-and-ma

should

Use approved light, dark, monochrome, favicon, and app-icon exports for their intended surface.

Imported from the Working rules section of the Halo guidance.

halo.visual.brand-mark.use-approved-light-dark-monochrome-favicon-and-app-icon-exports-for-thei

must

Use Halo Magenta for the centre point and maintain its optical position.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.brand-mark.use-halo-magenta-for-the-centre-point-and-maintain-its-optical-position

must

Use the mark for identity and ownership; use the Motion Signature for progression, capture, and confidence-building workflows.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.brand-mark.use-the-mark-for-identity-and-ownership-use-the-motion-signature-for-pro

must

Use the standalone digital mark at 24px or larger; below 24px use the generated favicon or app-icon exports.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.brand-mark.use-the-standalone-digital-mark-at-24px-or-larger-below-24px-use-the-gen

Guidance set

Creative Manifesto

must

Confidence comes from exact language and working product.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.creative-manifesto.confidence-comes-from-exact-language-and-working-product

should

End an idea when it lands.

Imported from the Working rules section of the Halo guidance.

halo.visual.creative-manifesto.end-an-idea-when-it-lands

must

Intelligence appears as guidance, registration, state, and consequence.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.creative-manifesto.intelligence-appears-as-guidance-registration-state-and-consequence

should

Let stillness precede motion.

Imported from the Working rules section of the Halo guidance.

halo.visual.creative-manifesto.let-stillness-precede-motion

should

Remove before adding.

Imported from the Working rules section of the Halo guidance.

halo.visual.creative-manifesto.remove-before-adding

should

Show one decisive object.

Imported from the Working rules section of the Halo guidance.

halo.visual.creative-manifesto.show-one-decisive-object

must

Silence is part of the composition.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.creative-manifesto.silence-is-part-of-the-composition

must

The vehicle is physical evidence, not a lifestyle prop.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.creative-manifesto.the-vehicle-is-physical-evidence-not-a-lifestyle-prop

Guidance set

Edge Rail

must-not

Do not add shadow, glow, opacity, gradient, rounded ends, or repeated decorative rails.

Imported from the Red lines section of the Halo guidance.

halo.visual.edge-rail.do-not-add-shadow-glow-opacity-gradient-rounded-ends-or-repeated-decorat

must-not

Do not confuse the Edge Rail with the Halo Signature Lockup.

Imported from the Red lines section of the Halo guidance.

halo.visual.edge-rail.do-not-confuse-the-edge-rail-with-the-halo-signature-lockup

must-not

Do not place the rail on the right, flush to the page edge, or at full page height.

Imported from the Red lines section of the Halo guidance.

halo.visual.edge-rail.do-not-place-the-rail-on-the-right-flush-to-the-page-edge-or-at-full-pag

must-not

Do not place the rail only because a composition feels empty.

Imported from the Red lines section of the Halo guidance.

halo.visual.edge-rail.do-not-place-the-rail-only-because-a-composition-feels-empty

should

Omit the rail from dense workflows, comparison grids, evidence tables, metric strips, technical layouts, and product screens that already have strong object geometry.

Imported from the Working rules section of the Halo guidance.

halo.visual.edge-rail.omit-the-rail-from-dense-workflows-comparison-grids-evidence-tables-metr

must

Place the rail on the left for left-to-right layouts, inside the content field and aligned to the editorial grid.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.edge-rail.place-the-rail-on-the-left-for-left-to-right-layouts-inside-the-content-

must

The Edge Rail is 2px wide, uses Halo Magenta, has a 72px minimum useful height, and sits 28px from anchored content at the reference scale.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.edge-rail.the-edge-rail-is-2px-wide-uses-halo-magenta-has-a-72px-minimum-useful-he

must

The rail belongs to the composition rather than the page boundary.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.edge-rail.the-rail-belongs-to-the-composition-rather-than-the-page-boundary

should

Use the Edge Rail for website heroes, editorial presentation slides, closing slides, documentation covers, manifesto pages, section dividers, letterhead, cards, and large event statements.

Imported from the Working rules section of the Halo guidance.

halo.visual.edge-rail.use-the-edge-rail-for-website-heroes-editorial-presentation-slides-closi

should

Use the shared Edge Rail primitive; do not recreate it with local values.

Imported from the Working rules section of the Halo guidance.

halo.visual.edge-rail.use-the-shared-edge-rail-primitive-do-not-recreate-it-with-local-values

Guidance set

Logo Usage

must

Clear space equals at least the compass icon width around isolated marks.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.logo-usage.clear-space-equals-at-least-the-compass-icon-width-around-isolated-marks

must-not

Do not package font files with the logo.

Imported from the Working rules section of the Halo guidance.

halo.visual.logo-usage.do-not-package-font-files-with-the-logo

must-not

Do not place a light wordmark or light compact icon on a light, transparent, uncontrolled, or insufficiently dark background.

Imported from the Working rules section of the Halo guidance.

halo.visual.logo-usage.do-not-place-a-light-wordmark-or-light-compact-icon-on-a-light-transpare

must-not

Do not place the mark over busy imagery without a controlled field.

Imported from the Working rules section of the Halo guidance.

halo.visual.logo-usage.do-not-place-the-mark-over-busy-imagery-without-a-controlled-field

must-not

Do not redraw, animate, gradient-fill, outline, rotate, or combine with reference logos.

Imported from the Working rules section of the Halo guidance.

halo.visual.logo-usage.do-not-redraw-animate-gradient-fill-outline-rotate-or-combine-with-refer

must-not

Do not use verified green in the logo.

Imported from the Working rules section of the Halo guidance.

halo.visual.logo-usage.do-not-use-verified-green-in-the-logo

must

Logo links to Home.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.logo-usage.logo-links-to-home

must

Pair the dark mark with light and warm-neutral surfaces; pair the light mark only with deep graphite or another controlled dark surface.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.logo-usage.pair-the-dark-mark-with-light-and-warm-neutral-surfaces-pair-the-light-m

must

Provide light and dark variants.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.logo-usage.provide-light-and-dark-variants

must

Use approved existing logo files from the live repository after audit.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.logo-usage.use-approved-existing-logo-files-from-the-live-repository-after-audit

must-not

Do not display a light Halo logo or light compact icon on a light, transparent, uncontrolled, or insufficiently dark background.

A filename is not a contrast guarantee; every placement must preserve the mark silhouette and Magenta capture point.

Examples

Use

A light mark sits inside a permanent graphite field or on a verified dark surface.

Avoid

A transparent light SVG is used as a favicon against light browser chrome.

halo.visual.logo.no-light-on-light

must

Pair the dark Halo wordmark or compact mark with light and warm-neutral surfaces; pair the light mark only with deep graphite or another controlled dark surface.

Theme-locked mark files protect recognition and prevent the light mark from disappearing against light fields.

Examples

Use

The dark Halo wordmark appears on the warm editorial canvas while the light wordmark appears in the graphite product stage.

Avoid

The light Halo wordmark or light compact icon is placed on a white or warm-neutral surface.

halo.visual.logo.surface-pairing

Guidance set

Physicality

must

Anchor technology stories to a real vehicle, person, observation, or field condition.

Halo intelligence acts on physical observation and should not become abstract technology theatre.

Examples

Use

A phone, operator, and vehicle connected by real capture geometry.

Avoid

An abstract data cloud with no vehicle or workflow context.

halo.visual.physical-anchor

must

Connect UI states to a physical change in position or view.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.physicality.connect-ui-states-to-a-physical-change-in-position-or-view

must

Keep vehicle scale credible.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.physicality.keep-vehicle-scale-credible

must-not

No abstract data cloud without a vehicle anchor.

Imported from the Working rules section of the Halo guidance.

halo.visual.physicality.no-abstract-data-cloud-without-a-vehicle-anchor

must-not

No frictionless language that erases the operator.

Imported from the Working rules section of the Halo guidance.

halo.visual.physicality.no-frictionless-language-that-erases-the-operator

must-not

No holographic vehicle as a default.

Imported from the Working rules section of the Halo guidance.

halo.visual.physicality.no-holographic-vehicle-as-a-default

must

Show touch, distance, alignment, movement, and completion.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.physicality.show-touch-distance-alignment-movement-and-completion

must

Use real tolerances: glare, weather, tight lots, mixed light, varied staff.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.physicality.use-real-tolerances-glare-weather-tight-lots-mixed-light-varied-staff

should

Use sound only when optional and controlled.

Imported from the Working rules section of the Halo guidance.

halo.visual.physicality.use-sound-only-when-optional-and-controlled

Guidance set

Quiet Industrial Intelligence

must

Industrial: surfaces, operations, tolerances, weather, hands, and vehicles.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.quiet-industrial-intelligence.industrial-surfaces-operations-tolerances-weather-hands-and-vehicles

must

Intelligence: guidance, structure, confidence, memory, and response.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.quiet-industrial-intelligence.intelligence-guidance-structure-confidence-memory-and-response

must

Magenta marks intervention; green marks verified state.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.quiet-industrial-intelligence.magenta-marks-intervention-green-marks-verified-state

must-not

No dashboard wall of cards.

Imported from the Working rules section of the Halo guidance.

halo.visual.quiet-industrial-intelligence.no-dashboard-wall-of-cards

must-not

No generic cyber locks.

Imported from the Working rules section of the Halo guidance.

halo.visual.quiet-industrial-intelligence.no-generic-cyber-locks

must-not

No luxury showroom emptiness.

Imported from the Working rules section of the Halo guidance.

halo.visual.quiet-industrial-intelligence.no-luxury-showroom-emptiness

must-not

No sci-fi HUD wallpaper.

Imported from the Working rules section of the Halo guidance.

halo.visual.quiet-industrial-intelligence.no-sci-fi-hud-wallpaper

must

Quiet: edited, spacious, still, and unforced.

Imported from the Locked decisions section of the Halo guidance.

halo.visual.quiet-industrial-intelligence.quiet-edited-spacious-still-and-unforced

Guidance set

Recognition

must

Attach proof to every claim that asks for belief.

Imported from the Rules section of the Halo guidance.

halo.visual.recognition.attach-proof-to-every-claim-that-asks-for-belief

must

Count the Magenta moments and keep one dominant active proof, capture, source, or decision event.

Imported from the Rules section of the Halo guidance.

halo.visual.recognition.count-the-magenta-moments-and-keep-one-dominant-active-proof-capture-sou

must-not

Do not approve an artifact that becomes generic SaaS, generic automotive, or generic AI when the logo is removed.

Imported from the Red lines section of the Halo guidance.

halo.visual.recognition.do-not-approve-an-artifact-that-becomes-generic-saas-generic-automotive-

must-not

Do not approve an artifact with competing focal points, unsupported evidence, unreadable density, decorative Magenta, or untracked assets.

Imported from the Red lines section of the Halo guidance.

halo.visual.recognition.do-not-approve-an-artifact-with-competing-focal-points-unsupported-evide

must-not

Do not treat visual similarity alone as proof of compliance.

Imported from the Red lines section of the Halo guidance.

halo.visual.recognition.do-not-treat-visual-similarity-alone-as-proof-of-compliance

must

Establish one unmistakable first read: headline, proof visual, then source caption.

Imported from the Rules section of the Halo guidance.

halo.visual.recognition.establish-one-unmistakable-first-read-headline-proof-visual-then-source-

must

Keep captions, metadata, source labels, footers, and navigation readable without zooming.

Imported from the Rules section of the Halo guidance.

halo.visual.recognition.keep-captions-metadata-source-labels-footers-and-navigation-readable-wit

must

Preserve hierarchy, spacing, and proof when translating the artifact into a slide, webpage, mobile screen, PDF, poster, or booth wall.

Imported from the Rules section of the Halo guidance.

halo.visual.recognition.preserve-hierarchy-spacing-and-proof-when-translating-the-artifact-into-

must

Remove the logo and confirm the artifact still feels like Halo through exact alignment, a neutral field, restrained Magenta, evidence geometry, source labels, and calm mechanical behaviour.

Imported from the Rules section of the Halo guidance.

halo.visual.recognition.remove-the-logo-and-confirm-the-artifact-still-feels-like-halo-through-e

must

Test density at the intended viewing distance; shorten, split, or reflow content instead of shrinking it.

Imported from the Rules section of the Halo guidance.

halo.visual.recognition.test-density-at-the-intended-viewing-distance-shorten-split-or-reflow-co

must

Trace every reusable visual back to the Source Library and its rights record.

Imported from the Rules section of the Halo guidance.

halo.visual.recognition.trace-every-reusable-visual-back-to-the-source-library-and-its-rights-re

must

Use cards only when the content behaves like a governed object, choice, evidence record, asset, metric, or workflow step.

Imported from the Rules section of the Halo guidance.

halo.visual.recognition.use-cards-only-when-the-content-behaves-like-a-governed-object-choice-ev

must

Use motion only when it clarifies target, alignment, capture, progress, or a state change.

Imported from the Rules section of the Halo guidance.

halo.visual.recognition.use-motion-only-when-it-clarifies-target-alignment-capture-progress-or-a

must

Use the canonical neutral sequence: Canvas, Paper or Raised object, Structure rule, and one Magenta state.

Imported from the Rules section of the Halo guidance.

halo.visual.recognition.use-the-canonical-neutral-sequence-canvas-paper-or-raised-object-structu