must-not
Avoid dealership stock-photo smiles and luxury-detail fetish.
Imported from the Working rules section of the Halo guidance.
halo.visual.art-direction.avoid-dealership-stock-photo-smiles-and-luxury-detail-fetish09 / Photography
Real work, observed clearly.
Choose images with documentary credibility, quiet confidence and tangible detail. Avoid generic technology theatre and unsupported ideas of perfection.
01
Guidance set
Art Direction
must
Camera height and crop preserve vehicle mass.
Imported from the Locked decisions section of the Halo guidance.
halo.visual.art-direction.camera-height-and-crop-preserve-vehicle-massshould
Leave negative space for type intentionally.
Imported from the Working rules section of the Halo guidance.
halo.visual.art-direction.leave-negative-space-for-type-intentionallymust
People appear as capable participants.
Imported from the Locked decisions section of the Halo guidance.
halo.visual.art-direction.people-appear-as-capable-participantsshould
Prefer overcast, dawn, indoor industrial, and mixed practical light.
Imported from the Working rules section of the Halo guidance.
halo.visual.art-direction.prefer-overcast-dawn-indoor-industrial-and-mixed-practical-lightmust
Primary images use owned vehicle and product scenes.
Imported from the Locked decisions section of the Halo guidance.
halo.visual.art-direction.primary-images-use-owned-vehicle-and-product-scenesmust
Technical overlays align to actual geometry.
Imported from the Locked decisions section of the Halo guidance.
halo.visual.art-direction.technical-overlays-align-to-actual-geometryshould
Use clean colour without over-cinematic teal/orange grading.
Imported from the Working rules section of the Halo guidance.
halo.visual.art-direction.use-clean-colour-without-over-cinematic-teal-orange-grading02
Guidance set
Photography
should
Capture RAW and delivery-safe high-resolution masters.
Imported from the Working rules section of the Halo guidance.
halo.visual.photography.capture-raw-and-delivery-safe-high-resolution-mastersmust
Company: people in real work environments.
Imported from the Locked decisions section of the Halo guidance.
halo.visual.photography.company-people-in-real-work-environmentsmust
Evidence: VIN, panel, wheel, glass, connector, interior detail.
Imported from the Locked decisions section of the Halo guidance.
halo.visual.photography.evidence-vin-panel-wheel-glass-connector-interior-detailmust
Hero: arrival-to-listing context, not an isolated beauty car.
Imported from the Locked decisions section of the Halo guidance.
halo.visual.photography.hero-arrival-to-listing-context-not-an-isolated-beauty-carshould
Keep plates, screens, and customer data controlled.
Imported from the Working rules section of the Halo guidance.
halo.visual.photography.keep-plates-screens-and-customer-data-controlledmust
Product: hand/phone/vehicle relationship.
Imported from the Locked decisions section of the Halo guidance.
halo.visual.photography.product-hand-phone-vehicle-relationshipshould
Record model releases and property permissions.
Imported from the Working rules section of the Halo guidance.
halo.visual.photography.record-model-releases-and-property-permissionsshould
Shoot landscape, portrait, and safe-centre variants.
Imported from the Working rules section of the Halo guidance.
halo.visual.photography.shoot-landscape-portrait-and-safe-centre-variants